Practical takeaways for how to market to baby boomers.
1. use icons and images from the past in your ad copy to sell them on stuff today.
Example, remember when you and some friends snuck down to the old rope swing at the river? Rolling Stones on the radio. Well, the thrill of adventure was fresh in the air... Imagine what it would be like when you could be in a business that 30+ years ago would have been impossible. But it's here today.

2. Become acutely aware of rumors beliefs about themselves. After years and years of chasing bigger everything homes, boats, toys, they are becoming surprisingly less concerned with stuff and more concerned with the substance of their relationships. They want their life simplified and a  good quality of life. Life has become really complicated. Quality over quantity, or leaving high-paying corporate jobs, it's not so much about the money they, want to be able to have quality relationships at work. You need to market to the life they want to have,

3. Boomers do not like being reminded they are getting old. Although they like being reminded of the good times of the past, they do not like being lumped into the aging demographic or for that matter, getting AARP registration cards. This generation likes to travel, they like adventure. Make it seem natural for them to do the things youth are doing, wearing iPods, listening to music, staying in trends. Show social proof of how youth are active with your product/service and couple that with case studies of boomers using the product as well. Inter- generational marketing,

4. Boomers are proud of their past work, and they care about the next generation. They have earned their stripes. Many have gone through hard knocks, worked hard and saved money. Acknowledge  their hard work and tenacity however, urged them forward by painting the full picture of how the rules are changing, automation, lack of geographical limitations, and the speed of the Internet totally changed the rules of how money is being made. Information equals money. The rules have changed.
Marketing the future is key.

5. Boomers crave community. They invented Harley-Davidson's, BMW car clubs and book clubs rallied around similar interests. They like to be connected to ideas and images. An unfinished movement from their youth. To possibly right the social wrongs of their past. People will pay anything, anything to connect to the dream that they have for Themselves. The Web has allowed them to find  extremely micro -- niche friends that have virtually the identical interests and psychographics. To be a smaller niche is better. Get really clear on your avatar, the perfect client. They should feel it in their gut that your product Is right for them. Boomers hate to be hyped, they want proof!


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